Amy Lin
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Groove Marketing Site

 

Groove Marketing SitE

WORK
Web Design

DATE
Jun - Sept 2017


Groove's marketing website needed a facelift. The old website didn't have a clear message or brand consistency and as Groove grew as a company, the website became more and more important for driving qualified leads.


Team: Groove Head of marketing, copy writers, software engineers

Sketch    iconography    photographY    branding    wireframing

 
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DESIGN INSPIRATION

Starting with the homepage, we used the key concepts of the product: simplicity, intuition, and user friendliness to inspire our direction for the marketing site. We wanted the marketing site to reflect all of these things through iconography and a sleek flow of information.

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CONSIDERATIONS

The product feature pages followed the homepage in curation mimicking elements of the homepage and bringing over consistent typography and illustrations.  While 60% of our site visits are via mobile device, we emphasized the importance of our design working well on mobile.

 
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FINAL DESIGN

Our goal was to establish a consistent brand and communicate our differentiators. From content strategy to wireframes to page design, we kept our priorities in mind

Check out groove.co for the live site design

 
 
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