In an effort to increase our conversion rate from site visitor to trial account sign up, I looked at different CTA's and visual design changes to make to the signup form.
Exploration was done on the first click and second page of sign up. With facebook and Google sign up, conversion increased slightly naturally. The pop up in the first stage supports the reasoning behind the pop up for the second page.
The second page incorporates a pop-up against the actual product, as a preview and encouragement to finish the sign up process. The style of form was changed to mirror the style in the product and improved readability. The social proof on the side changes based on the industry type they choose in the first question.